BACK

WORKS

SANTA MARCELINA VIRTUAL - EAD

Launch of the distance education platform

With the challenge of inaugurating the EAD of Faculdade Santa Marcelina, Repense planned a campaign that contemplated the launch objectives and the campaigns of generation of leads. We have created the Campaign "Santa Marcelina Virtual - EAD Defininitivo", combining the credibility of almost 100 years of tradition with the innovation of the EAD model. We implemented a framework to track brand reach results and a strong performance campaign to generate leads that would be served exclusively through whatsapp business. The action impacted more than 4 million people with 1.2 million video views and the generation of 6 thousand leads. The innovation element of this campaign was the lead qualification and service model via Whatsapp Business, where we achieved the 95% response mark on the more than 6,000 leads generated. The action was considered a success, and will now be replicated for the other 10 poles of the institution mirrored by Brazil

Get inspired and rethink with us.

Receive our articles, news and campaigns
in your email and mobile.

Enviado! Mensagem enviada em sucesso!

Erro! Mensagem não enviada, tente novamente mais tarde.

SÃO PAULO

Waze

R. Girassol, 285 - 1° andar Vila Madalena - 05433-000 - São Paulo - SP - Brazil
+55 11 3097 3300

CONTACT US

RIO DE JANEIRO

Waze

R. Visconde de Piraja, 495, 11º andar Ipanema - 22410-002 - Rio de Janeiro - RJ - Brazil
+55 21 2540 6020

CONTACT US