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Case Open Innovation: DAF & SONTRA CARGO

This partnership allowed DAF the total segmentation of its actions aimed at the target audience.

Sontra gathers in its application about 150 thousand truckers and more than 4 thousand shipping companies, exactly the same audience of the automaker. As a mobile technology platform, users (truckers) may be impacted at the right time and in an ideal way, using geolocation + push notification, for example.

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