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GSK The Asthmating

Humor and irreverance to call the attention of young people to asthma.

GSK, with the release of the blog chegadeasma.com.br, sought to conscious society about the importance of asthma treatment. In order to increase the awareness and the lead generation, specially by the young public, we have created the webseries “The Asthmating”, with Rafael Infante, member of Porta dos Fundos, in the role of the asthmatic lover. It had 7 episodes broadcasted at YouTube, impacting more than 2 million people and triplicating the volume of access to the blog.

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