Relationship action transformed into a transforming documentary.
Consul requested us a relationship scale to impact influences from the brand tuned with the values from the new concept “Well Thought”. We have transformed the scale into a documentary with the diretor Duda Meirelles, about twelve social and creative entrepreneurs, with a common characteristic: well thought ideas and a stimulating way to face life, making the difference for a lot of people. Every spontaneous media generated around the characters during the building process of the documentary was potentialized with an opening event at MuBe (Brazilian Museum of Sculpture), in São Paulo, gathering the Consul team, the documentary protagonists and their guests. As a project continuity, our participants were also impacted by other highly customized communications.