Irreverent and unexpected content to attract the young public.
The “Embromation” campaign was one of the first viral actions in the social media in Brazil. In the format of a prank, it has been recorded in bars at RJ with the support of professional young actors fluente in English that, with hidden câmeras, approached in English other young people, flirting. The idea was to record the funny and unexpected situations of those who do not have fluent English yet. The best situations were transformed into content pills that became viral in the social networks.