With you, for life, in the fight against cancer.
The Cancer Foundation is a nonprofit institution that was set up over 25 years ago and raises funds for and makes investments in prevention, early diagnosis, support, programs and projects related to bone marrow transplants and umbilical cord blood, hospice care and research. To publicize the organization and search for non-commercial donors in Brazil, a film starring Regina Duarte – a well known and loved Brazilian actress – Was aired on cable networks. Donors receive regular e-mails from the foundation, reporting on results and appealing for new donations. Fundação do Câncer also raises funds through crowdfunding campaign with small prizes for donors – T-shirts and paper notebooks, for example. Furthermore, institutional videos were created to present the activities of the organization to international publications in the field of oncology.