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Your brand is your most important job in 2020. What's most important to you? the brand you use or the brand you leave?

Your brand is your most important job in 2020. What's most important to you? the brand you use or the brand you leave?

BY LUNA GUTIERRES

DEZ | 2019

BY LUNA GUTIERRES

Whether you are aware or not, you have a personal brand. And a brand is a collection of perceptions in the mind of those who interact with it. The brand of clothing, car, restaurant, school. But what about your personal brand? What message does she give? What image are you creating? What reputation are you building?

Personal branding is the practice of thinking about your career as a brand. It is an ongoing process of developing and maintaining the reputation and impression of an individual, group or organization.

But why should a personal branding strategy be a priority for any professional these days? Because taking care of personal branding is more important than ever. Because it offers you a number of benefits, such as: discovering your career goal; establish credibility and thought leadership; expand your network; attract new opportunities; help you achieve your business goals.

And when you search on Google, what appears? These results are the first impression people will have of you. It's good? Is the information you are sharing on LinkedIn, Facebook, and other social media platforms consistent? If you have a date or a job interview, someone is likely to go to Google to find out more about who you are. The question is, do you want to allow your online reputation to come to life or do you want to have control of your narrative? With the proliferation of social media and the

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