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CORPORATE REPUTATION: REPENSE AND REPUTATION INSTITUTE DISCUSSES THE POWER OF DESTRUCTION OF THE BRANDS

CORPORATE REPUTATION: REPENSE AND REPUTATION INSTITUTE DISCUSSES THE POWER OF DESTRUCTION OF THE BRANDS

Event will be led by the experts Ana Luisa Almeida and Olinta Cardoso

ABR | 2016

Event will be led by the experts Ana Luisa Almeida and Olinta Cardoso

The April meeting of the CONFRARIA dos REPENSADORES takes place next Wednesday, the 13th, and will be led by the president of the Reputation Institute Brazil and Repensadora Ana Luisa Almeida. The theme will be “The Speech vs. the Reality: the destruction of the brands and of reputation”, whose purpose is to assess how companies are dealing with the pressure from various sectors of the market and of society in relation to reputation and credibility in such delicate moments as now.

The event also will feature Olinta Cardoso, former director of institutional communication of companies like Vale and Samarco and, currently, partner of Matizes Comunicação, consulting company that works to sustain relationships, promote the image, and contribute to the companies’ reputation.

This meeting is part of the monthly calendar of REPENSE and the goal is to broach factual issues and bring together a select group of people to re-think the role of communication and marketing. “We want to provoke reflections on professionals looking for more innovative solutions for individual or collective day by day”, says Otavio Dias, founding partner of the agency.

The event is free and held at the REPENSE headquarters in Vila Madalena. To participate, you don't need to enroll. Follow all the details on the fanpage of Repensadores Network: www.facebook.com/osderepensadores

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ANA LUISA ALMEIDA

Ana Luisa Almeida is Chairman of the Reputation Institute Brazil, with extensive experience in consulting for national and multinational companies in the areas of Organizational Communications, Reputation Management, Brand and reputational risks. In recent years she has worked with companies such as Vale, Braskem, ArcelorMittal, Fiat, Itaú Unibanco, Votorantim, Ajinomoto and others. She is PhD in Management from the Federal University of Minas Gerais - UFMG and Erasmus University (Netherlands) and Master in Communication and Culture from the Federal University of Rio de Janeiro - UFRJ. She is also professor in the Master's Program in Social Communication at PUC-Minas and at Dom Cabral Foundation and Member of the Editorial Board of the Corporate Reputation Review publications and Think & Love

 

OLINTA CARDOSO

Managing partner of Matizes Comunicação, Olinta Cardoso is undergraduated in Communication, with graduation courses in Communication and Business Management from PUC Minas, and specialization in Responsible Management for Sustainability, FDC, Business Communication at the University of Syracuse/Aberje and People Management from Fundação Dom Cabral (FDC)/Insead. She was director of communications of Vale, Chairman of Vale Foundation and corporate manager of communications of Samarco.

 

 REPENSADORES NETWORK

The Repensadores Network brings together people from different fields and specialties to rethink and together positively influence the transformation of the world in which we live.

It is formed by different professionals in their fields, with knowledge, ideas and innovative approach, which allows multiple views on the same issue: how to be, live, work, live better and in a sustainable and responsible manner in this changing world.

It aims to bring people together with different profiles - fashion professionals, architecture, urbanism, technology, research, anthropology, creative economy, design, sustainability, journalism, education, third sector, among others - in order to facilitate discussion and exchange of ideas, as well as the implementation and performance of collaborative projects.

 

REPENSE COMMUNICATION

 

REPENSE is an independent communications agency founded by former executives of large multinational agencies in January 2007, in order to instigate the "rethinking" of the communication and marketing, re-evaluating the role of agencies with its customers and partners in the search by the true DISCIPLINARY IMPARTIALITY, the appreciation of new media, the special attention to the REPUTATION OF THE BRANDS and the deep commitment to results.

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