The strategy idealized by REPENSE foresees new digital contents with focus in customers’ interaction with the brand.
Bombril launches the second phase of its digital campaign idealized by REPENSE.
The campaign “Toda brasileira é uma Diva” (Every Brazilian is a Diva) brings Ivete Sangalo, spokesperson of the brand, asking why every Brazilian women are a Diva. With the signature “Os produtos que brilham como toda mulher” (Products that shy as every woman), Facebook, Instagram and Twitter posts create a interaction with users and with the questions: and for you, what does it mean to be a Diva? What about you, what is your recipe to be a Diva? They can also post their photos using the hashtag #DivasDoBrasil.
Besides this campaign, other four actions are scheduled with the TV Bombril 2015 project that will have two new channels.
Jornal 1001, presented by Carlos Moreno and Dani Calabresa, was reformulated and will present a more dynamics edition with current and bizarre news about what happens around the world. Virozzi, by its turn, Monica Iozzi’s vlog, will approach daily themes with a touch of humor and subjects from selfies to diets.
Among the new werbseries, there is the one starred by Dani Calabresa, Monica Iozzi and Carlos Moreno that will present contents based in dilemmas experienced by the three friends that live in the same building and have completely different life-experiences. By its turn, the webseries “Só Gringo Viu” will challenge foreign people by means of interviews to speak some campaign’s terms such as: Balacobaco, Telecoteco, Forrobodó, etc.