Movie for cable TV and digital environment invite people to donate to the organization and contribute to defend the Amazon
With the growth of Amazonian forest fires in 2019, Greenpeace, an independent, non-profit, environmentalist organization, went on TV and on the Internet with an “Emergency Call” to attract individual donors, its sole source of resources. The campaign is signed by Repense. This is the agency's first Greenpeace movie in 2019.
The direct response commercial brings real scenes to draw attention to the urgency of fighting fires and other forms of destruction of the Amazon rainforest. Image captions provide objective information to clarify public opinion about who is truly responsible for the attacks against nature. The movie explains activities undertaken by Greenpeace in preserving the Amazon and calls on people to join the organization on this journey: https://youtu.be/ZX_PY3WyQfY
Founded in 2006, Repense is led by partners Otávio Dias, Luna Gutierres and Flávia Paranhos and, in addition to pioneering Fundraising work for relevant Non-Governmental Organizations such as Greenpeace, Doctors Without Borders and Action Aid, it is also the agency for IDEC, World Animal Protection, Banco Itaú, Oi, Tecnisa, DAF Caminhões, Mondial Eletrodomésticos, AES Tietê, Santa Marcelina Virtual, Komatsu and SPC Brazil.
Customer: Greenpeace Brazil
Creative Director: Flávia Paranhos
Creation: Octavio Moreira Lima and Fred Rodrigues
Service: Daniela Andrade and Rafaela Vieira
Media: Rosana Colocci
Image Producer: FATO.
Sound Producer: FATO.
Speaker: Gil Cardoso
Customer Approval: Vivian Fasca