First campaign goes live on January 4
REPENSE is the new integrated communications agency for Balaroti. The agency will take care of all advertising communication of the largest retail network in the southern region, as well as social media and communication at the POS.
The first campaign, which opens in the first week of January, brings the actor Diogo Portugal, humorist that - like Balaroti - began in Curitiba and is conquering Brazil.
Festival of Million is an annual campaign and will have a very aggressive communication, with sense of humor and unbelievable prices for floors, ceramic and porcelain tiles. The main message of the campaign will be “2 million m² in floors, ceramic and porcelain tiles with payment up to 20 installments without upfront payment”.
For Otavio Dias, REPENSE's President, closing the year with a new client with the size of Balaroti is very important to the agency. "We are very happy for winning Balaroti, which reinforces REPENSE's role in southern Brazil and our Curitiba's headquarters. It is an innovative brand with an entrepreneurial success story that I know from the beginning of my career and for whom I have immense affection and admiration. "
Different actions will be performed: special vignette on major broadcasters, movie for employees and suppliers (internal communication), movie for customers (relationship), POS outfit for all shops, print media, leaflets and tabloids, social media and 30-second commercial, which starts on January 04 with regional placement.
About Diogo Portugal:
Versatile comedian, he'll go from Stand-Up Comedy - known as straight face comedy, without costumes or characters - to traditional skits, embodying the most hilarious and different types, and creates, interprets and directs its performances. Finalist of the first MultishowAward for Good Brazilian Humour, besides the comedian Claudia Rodrigues, who also participated in the humorist contest from Fantástico in 2005. Success on the Internet is one of the most watched comedians on the web, with more than 20 million accesses on YouTube. Portugal also stood out on TV, where he performed his Elvisley character, the "office boy" from Zorra Total show, at Rede Globo, and in participations in other programs from the broadcaster, like the Stand Up sketch Nosso de Cada Dia, from Fantástico.
In addition to its creations and performances, he also seeks and encourages new comedians, being the organizer of the biggest humor festival in South America, Risorama, in Curitiba, that is in its 9th edition. This year, Portugal will also be the curator for the third time of the 3rd humor festival of São Paulo, Risadaria. With 5 different types of presentations, Hã!, Senta pra Rir, Portugal é Aqui, Fritada e Acusticozinho, the comedian travels around Brazil taking laughter wherever he goes.
Founded 40 years ago, Balaroti is the largest retail group in the southern region for building materials, with 21 stores (15 in Paraná and six in Santa Catarina) and more than 1,700 employees.
With headquarters in São Paulo, Rio de Janeiro and Curitiba, REPENSE is an independent communications agency founded by former executives of large multinational agencies in January 2007, in order to instigate the "rethinking" of communication and marketing, reviewing the role of agencies with its customers and partners in the search for true DISCIPLINARY IMPARTIALITY, appreciation for new media, special attention to BRANDS REPUTATION and the deep commitment to results.