The organization presents its new campaign and emphasizes the identification of products with bar codes.
REPENSE presents the new GS1 Brasil communication campaign, organization in charge for the attribution of standardized bar codes worldwide.
The campaign aims to show that the Brazilian Automation Association – GS1 Brasil is in charge for the implementation of products’ identification standards with bar codes, from the row-material to the final consumer.
The most-popular standard for bar code is used in the national Market by 58 thousand companies and administered by GS1 in 20 segments, from consumption products, logistics and transportation up to the most specific segments, for example, health and defense.
The first campaign communication encompasses insertions in the television, radio sports, sites adds and social media.
Advertiser: GS1 Brasil
Creative Direction: Daniel Chagas
Planning: Luna Gutierres – Planning VP
Head of copy: Eduardo Santos
Art Direction: Cesar Kondo
Service: Kátia Carvalho and Jorge Maio
Customer approval: Frederico Bellini Coelho and Gustavo Fogliati Piccirillo