New agency's business unit will be focused on promising new projects in partnership with Aceleratech, FIAP and Yunus Negócios Sociais
The collaborative spirit is present in REPENSE's DNA and, since its inception, the agency has understood that in the era of collaboration would be essential to build bridges and links to keep up with the many new features and innovations that continue to emerge. That's why it created projects like Repensadores network (www.repensadores.com), a group of experts who idealizes and enables special collaborative projects and the Think and Love Movement (www.thinkandlove.com.br), a network of NGOs that approach causes, brands and people.
Now it's time to launch OPEN INNOVATION, business unit positioning REPENSE as INTEGRATOR in the world of startups. "After a major evaluation and research, when we map the various accelerators, incubators and existing investment funds in and out of Brazil, we concluded that REPENSE should assume the role of "link" in this universe, bridging the gap between the new business models and the challenges of large companies and brands. This will be the commemorative mark of nine years of the agency", said Otavio Dias, REPENSE's founding partner.
Becomes part of REPENSE's mission to identify innovations of startups and connect them to their customers and their brands. The new unit reaffirms REPENSE's purpose: to be an integrated communications agency and a LINK, able to contribute to connect their customers with other experts, causes, and now entrepreneurs who add value and differential to its business.
To make this intention a reality, REPENSE's Open Innovation unit, signed three strategic partnerships: Aceleratech, Considered to be the best accelerator in Latin America by LatAM founders group; FIAP, considered the largest and most important center of excellence in teaching technology, innovation and business of the country and Yunus Negócios Sociais, reference in social entrepreneurship in emerging economies.
According to Pedro de Assunção Venturini, who is in charge of the Open Innovation unit, REPENSE's role, supported by its partners, it is to approximate the startup innovation to large organizations' needs. "We are already promoting extremely positive connections through the process we develop and the relationships we have in the market. We will have our first case reported very soon", he said.
Open Innovation project will be presented by REPENSE to the market on Monday, November 30, at an event with nine inspiring lectures on innovation, technology and collaborative economy, which will bring together big names of entrepreneurial and corporate world, like Pedro Waengertner, from Aceleratech; Rogerio Oliveira, from Yunus Negócios Sociais, Gil Giardeli, from 5era, Ricardo Cavallini, from Makers.net, Ana Carla Fonseca, from Garimpo de Soluções, Romeo Busarello da Tecnisa, Paulo de Tarso, from Kroton Educacional and Janaina Borges, from Contagious, British consulting company on innovation and trends, also a partner of the agency.
ABOUT REPENSE COMUNICAÇÃO
REPENSE is an integrated and integrating agency. With relationship in its DNA, it's structured to the new digital ecosystem: plural, multi-screen and focused on performance. Builds authentic and memorable brands, creates bonds between brands and people, generates tangible results for their clients and positive impact on society. Started its operation in 2006, in tune with technological, media, social and environmental changes and committed to ethical and collaborative attitude in the relationship with its customers and partners. It can act as an agency leader, orchestrating all its customers' communications needs (from advertising to direct marketing, digital marketing to trade marketing and POS), or as specialist agency, focused on a specific communication, highlighting the digital marketing. Its main customers are: Oi, Banco Itaú, Bombril, Tecnisa, DAF Caminhões, DOCOL Metais Sanitários, GS1Brasil, Bob’s, GlaxoSmithKline, Pfizer, AstraZeneca, Hospital São Camilo, Instituto Ayrton Senna, Médicos Sem Fronteiras, Action Aid, Fundação do Câncer and Plan International Brasil.
About Yunus Negócios Sociais Brasil
Yunus Social Business' Local branch, Yunus Negócios Sociais Brasil began in 2014 the incubation, acceleration and support process for Brazilian social entrepreneurs. It also acts in raising funds to ensure the financing of the most promising projects, and provides appropriate support to maximize the social impact. Created in Brazil, the Rede Yunus de Universidades (Yunus Network for Universities) aiming to introduce and support social entrepreneurship in the academic debate.
Yunus Social Business is headquartered in Frankfurt and is present in Brazil, Haiti, Albania, Tunisia, Togo, Colombia, India and Mexico. Inspiration comes from Nobel Peace Prize Muhammad Yunus, who developed the company's business model in the late 70's. In 1983, he founded a bank, Grameen Bank, which lent money to poor people of Bangladesh at affordable interest rates. In 20 years, he lent more than US$13 billion to 8.3 million people. Since 2011, it developed more than 500 projects and financed more than 300 corporate business, impacting 400,000 lives.
Founded in November 2012 by Peter Waengertner and Mike Ajnsztajn, Aceleratech is in the market to promote the Brazilian entrepreneurship ecosystem, by assisting in the construction of impact startups, and with the dream of moving the country's GDP, so in addition to accelerations, also provides educational content for entrepreneurs. It has an acceleration methodology focused on growth, scale and traction. Its selection process is performed based on four main points: Market, team, business model and stage of maturity. The goal is to work with companies that have national or global reach with high revenue potential. Has as some of its results 05 exits, 25% as average monthly growth of its startups and more than R$ 10 million reais in billing from its startups.
To control drones, launch mini rockets and create mobile applications are routine activities for Fiap's students. In addition to the technologist courses, the reference institution in teaching technology, innovation and entrepreneurship offers bachelor degrees and MBAs ranked among the "Excellence Group" from the Ministry of Education for three consecutive years. Its campuses are part of one of the most important technological parks in the country, with 40 systems development laboratories, coworking spaces and more than two thousand computers. Fiap is the first college in the world to establish an academic partnership with the Singularity University, an interdisciplinary educational institution based at NASA. Its goal is to train creative and competent professionals to help solve humanity's challenges.