The objective is to conquer donators for the organization in Brazil.
In May, REPENSE launches a fundraising campaign for Plan International Brasil with TV commercials, banners and videos (internet and mobile). The movies were recorded in Codó, a rural community in the countryside of Maranhão, and the protagonists are the girls who live in the region.
The campaign challenge is to conquer new donators. Plan International Brasil is aimed at the defense of children’s rights, working to promote the protection and against violence and any kind of abuse, against poverty, inequality, degradation of the environment and for a good nutrition, health and education. In Brazil, since 1997, the organization has today more than 20 projects attending, approximately, 75 thousand children and adolescents.
“Now, Brazilians can contribute to the Plan International Brasil projects and reduce the dependency for foreign resources. The goal of this first campaign is exuberant: conquer 2.500 thousand donators up to the end of the year”, says Vivian Fasca, REPENSE Planning Director.
The movies will be exhibited in the channels GNT, Discovery Home&Health, FOX, Discovery Channel and History Channel. To the web, the campaign includes aids in adnetworks for desktop and mobile with parts of video and midia display and posts on Facebook. The campaign happens on May 11th and June 15th.
About Plan International Brasil
Plan International is an English non-governmental organization active for 76 years and present in 70 countries. In Brazil since 1997, Plan has, today, more than projects that attend, approximately, 75 thousand children and adolescents. Without any political or religious link and being non-profit, it aims the defense of children rights, according to the expressed at the Convention of the Rights of the Child from United Union Organization. Thus, the organization works to promote the protection and against the violence and any kind of abuse, against poverty, inequality, degradation of the environment and for a good nutrition, health and education. Plan assumes that ensure children and adolescents’ rights is a must do and not a choice. So, it trains communities to do these rights effective. More information about Plan Brasil in www.plan.org.br.