Brazilian independent agency brings Carol Trettel (Chief Media and BI Officer), Daniel Rimoli (Chief Planning and Innovation Officer), Elton Zveibil (CFO) and Rafael Coelho (Chief Operations and Technology Officer) to the board with a focus on consolidating the business model under the consulting and startup mindset
Focusing on integrating the mindset of consulting firms (strategic depth focused on KPIs) with the mindset of startups (technology as core and agile processes as premise), Repense, an independent Brazilian advertising agency led by Otavio Dias, announces its new executive board.
Carol Trettel takes over as Chief Media and BI Officer, while Daniel Rimoli and Elton Zveibil take over as Chief Planning and Innovation Officer and CFO - Chief Financial Officer, respectively, and Rafael Coelho as Chief Operations and Technology Officer. Alexandre Ravagnani completes the board, who, for a little over two years, has been leading the agency's creative team as Executive Creative Director.
"We are bringing in professionals who have been in large consulting or technology companies. They come to bring know-how and methodologies derived from the corporate culture of these segments, contributing directly to the leverage of Data & Performance and Consulting & Training services, launched last year due to their extreme synergy with the agency's strategic and creative delivery", comments Otavio Dias, CEO of Repense. Within this context, the agency's growth projection for 2021 is 30% - double the 2020 growth, which reached 15%.
With a 16-year career, most of that time focused on the high performance and profitability digital scenario, Carol Trettel has experience in conceiving and carrying out on and off line media plans and projects, both nationally and internationally, for brands such as FCA, Whirlpool, Gol Linhas Aéreas, Havaianas, Ray-Ban, Localiza Hertz, Bradesco S.A, Oracle among others. Highlights include projects such as Fiat in BBB20, the Launch of the New Strada with Elvis Presley, and Gol Linhas Aereas Anniversary 100% via Facebook invitation.
Daniel Rimoli is a strategist and manager in marketing, advertising, and public relations, specialized in innovation, technology, and digital solutions. Over the last 25 years, Daniel has held leadership positions in multinational companies such as Accenture, Burson Cohn-Wolfe, Edelman Digital, Havas, NBS and TV1. During 2020, he developed Digital Content Strategy, Social Media, Experiences and Influence projects for brands such as, Astra-Zeneca, Samsung Latam, XP Investimentos, Amazon Prime Video, Natura México and Dow Plastics.
Elton Zveibil has a solid background in finance - with specializations in a series of pillars, such as management, business, controlling, and even neurobusiness -, with more than 20 years of experience in the market. In his career, the executive has worked for Microsoft (MSN), Yahoo!, R7, and Blinks Agency.
To complete the team of professionals joining Repense's board, Rafael Coelho, with a 12-year career focused mainly on technology, will bring his experience in automation, digitalization and operations across all areas of the agency. The professional has worked for agencies such as Havas Plus, Africa, Mood/TBWA, ID/TBWA and Wunderman, with projects for brands such as Adidas, Amazon, Ambev, Batavo, Brahma, Diageo, Emirates, Giraffas, Globo Internacional, Heineken, Heinz, Hyundai, Itaú, Natura, Oster, Perdigão, Philips, Raízen, Shell, Swarovski, Swift, TIM, Vivo, among others.
Along with Otavio Dias and the new managers, Repense's leadership team is completed by Alexandre Ravagnani (Executive Creative Director) and the leaders of the Client Squads - the agency's new organizational structure - led by 4 Account and Creative pairs. They are: Andres Andres Castelnau, Alexandre Facchinato, Bianca Tenenberg and Heraldo Fantini (Heads of Service) and Akira Tateyama, Fernando Mendonça, Marcio Santos and Martin Montingelli (Heads of Creation).