Repense signs promotional action campaign that will give away a car to a consumer who buys brand products
The Brazilian manufacturer of household appliances Mondial has just entered the digital media and social networks with a promotional campaign for Father’s Day. Under the concept “Every father deserves Mondial", the communication created by Repense, an independent Brazilian agency, positions the brand as an intelligent choice for the consumer. The campaign is made up of the website www.diadospaismondial.com.br and pieces for social networks that inform the motto of the campaign, the rules of the promotion and illustrate the awards: a kit with six Mondial products and a Renault Kwid 1.0 Intense zero Kilometer.
The mechanism of promotion is quite objective. In order to participate, the consumer who buys any Mondial product in the period between July 15 and August 18 must register the invoice on the campaign website until 11:59 p.m. (Brasilia Time-DF) of August 20. To participate, consumers have to be over 18 years old residents in Brazil and they may register up to ten invoices or tax coupons per person. Each registration generates a lucky number that entitles to participate in the prize draw, which will be held on August 21, based on the result of Lotomania. The winner will be announced by September 20. The promotion rules are detailed in the regulation available on the campaign website.
"This formula is unbeatable! It's the kind of promotion that we can say everyone wins. Whoever buys the gift for their father can win a brand-new car and the father who will be presented with Mondial,” says Alexandre Ravagnani Executive Director of Creation of Repense.
Title: Every father deserves Mondial
Executive Director of Creation: Alexandre Ravagnani
Creation: Alexandre Ravagnani, Martin Montingelli, Tania Hubner, Ruiz Lira
Content: Martin Montingelli, Tania Hubner
Service: Daniel Inglez, Acsa Ferreira, Gustavo Rossi
Planning: Luna Gutierres
Media and B. I.: Nino Silva, Vanessa Dioro, Pedro Mancilha
Client approval: Eduardo Muniz, Mariana Pontes, Deise Menezes, Marcela Da Fonseca, Leticia Feliciano