Created by Repense, campaign and cultural contest focused on Mother's Day invites consumers to share memorable recipes and compete for prizes
Mondial Eletrodomésticos bets on the emotion and affective memory of consumers as essential factors of its new campaign and cultural contest to celebrate Mother's Day. Created by the agency Repense, “Mother's Recipes” invites people to share an unforgettable recipe on social networks, together with the story that tells why it is so remarkable. The authors of the five recipes with the most exciting stories will receive the Mondial kit, consisting of Airfryer, planetary mixer and blender, and the recipes will be published on the website Receitasmondial.com.br .
To invite people to participate and consequently pay homage to their mother, the campaign features Rodrigo Hilbert as the protagonist. The digital strategy has videos of the presenter and brand ambassador, among other communication pieces: https://www.instagram.com/p/CN3Z50xnQvH/#advertiser .
“Everyone has a mother's recipe and a good story about it to share. We developed this action to reinforce Mondial in people's daily lives and, also, as a link that can connect mothers, children and home cooking through emotion.”, adds Alexandre Ravagnani, Executive Creative Director of Repense.
Created by Alexandre Ravagnani, Martin Montingelli, Ana Maria Correia and Mateus Webber, with creative direction by Alexandre Ravagnani. Check here how to participate of the Mother's Recipe: http://receitasmondial.rds.land/receitas-de-mae
Title: Mother's Recipes
Advertiser: Mondial Eletrodomésticos
CEO: Otavio Dias
Creation: Alexandre Ravagnani / Martin Montingelli / Ana Maria Correia / Mateus Webber
Planning: Daniel Rimoli
Media and BI: Carol Trettel / Sara Campelo / Hendrix Freire
Service: Heraldo Fantinatti / Larissa Ferreira
Technology: Rafael Coelho / Danilo Ferreira / Isabela Pietro
Motion Design: Fabio Ovelheiro / Ruiz Esposito / Juan Mariano
RTV: Paula Zavanelli
Client Approval: Eduardo Muniz / Mariana Pontes / Letícia Feliciano