Created and developed in partnership with the Repense agency, a leading brand in portable household appliances in the Brazilian market, betting on the branded content strategy to get closer to the consumer's daily life
This week, Mondial is releasing its new recipe platform: Receitasmondial.com.br. And to announce the news to the public, a campaign with online films, a robust digital strategy and pieces for Out of Home Media also debuts. Created and developed in partnership with the Repense agency, this is the first initiative of the brand under the pillars of branded content to build an asset that accompanies the consumer in his consumption environment: the kitchen.
“At Mondial we always try to put the consumer at the center of the process. Attentive to your needs, we note the growth on the search for recipes and cooking in general. We seek to develop a platform that delivers high-value content and helps consumers. The goal is to always be close.” Eduardo Muniz, Marketing Director of Mondial Eletrodomésticos.
At first, the Receitasmondial.com.br platform has more than 200 recipes audited by chefs that can be made with the support of Mondial products.
“We prepared a communication strategy with Branded Content at the central pillar to develop authority in the gastronomy at home territory, to attract new people interested in the brand, to invite consumers to try new products and to act closer to people's daily lives in a moment as special as in their meals”, says Alexandre Ravagnani, Executive Creative Director of Repense.
The campaign for the release of the platform has actions on several fronts that run through the consumer's journey, especially in the online environment. In total, communication includes online films, digital strategy with developments on Google, Facebook and Instagram, in addition to pieces for Out Of Home Media.
Title: Mondial Recipe Platform
Advertiser: Mondial Eletrodomésticos
CEO: Otavio Dias
Creation: Alexandre Ravagnani, Martin Montingelli, Ana Maria Correia
Motion Design: Fabio Ovelheiro, Filipe Candido, Juan Mariano
Planning: Luna Gutierres and Rodney Nascimento
Technology: Rafael Coelho and Danilo Ferreira
Media and BI: Nino Silva, Vanessa Diorio and Renata Milagres
Service: Heraldo Fantinatti, Gustavo Rossi and Rafael Miyagui
Producer: Other Filmes
Director: Fernando Sanchez
Client approval: Eduardo Muniz, Mariana Pontes and Letícia De Paula