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GREENPEACE LAUNCHES CAMPAIGN IN DEFENSE OF THE AMAZON

GREENPEACE LAUNCHES CAMPAIGN IN DEFENSE   OF THE AMAZON

With the creation of the agency Repense, film is broadcast on pay-TV channels and digital media

JUN | 2020

With the creation of the agency Repense, film is broadcast on pay-TV channels and digital media

While a great part of the world is mobilizing to tackle the Covid-19 pandemic, the Amazon continues to be the target of environmental aggression and deforestation - according to data from INPE (National Institute for Space Research), the period from January to April 2020 saw an increase of 55% in deforestation alerts in the region known as the Legal Amazon, compared to the same period in 2019. To draw everyone's attention to this problem, Greenpeace Brasil enters the media with a film created by the agency Repense.

Broadcast on pay-TV channels and digital media, the film makes an appeal to stop aggression against the Amazon Forest, such as deforestation, and highlights the importance of environmental preservation for the balance of the global climate, for the survival of different species and even for agriculture from other regions.

Under the signature “Help Greenpeace to protect the Amazon”, the campaign also values the organization's historic struggle against the destruction of the forest and seeks to attract new monthly donors so that the work of combat continues to be done. Watch the full film at https://www.youtube.com/watch?v=-U_e2bcUBnE .

The film was created by Alexandre Ravagnani, Octavio Moreira Lima and Frederico Túlio. Image production is from DOKS.

TECHNICAL INFORMATION

Client: Greenpeace Brasil

Title: Amazon

Agency: REPENSE

Executive Creative Director: Alexandre Ravagnani

Creation: Alexandre Ravagnani, Octavio Moreira Lima and Frederico Túlio

Support: Bianca Tenenberg and Rafaela Vieira

Media and BI: Nino da Silva and Rosana Colocci

RTVC (Radio, Television and Cinema Staff): Elisa Moura and Paula Moreira

Image Production: DOKS

Direction: Glauco Kuhnert

Client approval: Vivian Fasca

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