Repense signs a new website, film and portrays real stories of connection between consumers and brand
A pioneer in minimalist arrangements, Flor em Vaso, by florist Job de Proença Filho, has just entered the digital media with its first advertising campaign. Under the “Histories that Stay” concept, the communication created by Repense, a Brazilian independent agency, consists of an institutional film and 19 short films with real stories of connection between consumers and the brand. Another innovation is the complete renovation of the website www.floremvaso.com.br/.
“Flor em Vaso works to translate into arrangements and flowers all the feelings that the consumer wants for a special moment. It has been on the market for 25 years and each arrangement created over the years has meaning for us and the costumer”, comments the founder of Flor em Vaso, Job Proença Filho.
The first stage of the campaign includes the institutional film for online broadcasting. The scenes navigate the store showing the arrangements, the interaction between the florist and the customers, with the narration highlighting pillars such as Inspiration and Sensitivity, which are essential to transform emotions into exclusive arrangements. Check out the full movie at https://youtu.be/wrbOSyBMmOQ.
In the sequence, the 19 short films filmed by historical clients of the brand start to air, on a weekly basis. Among the participants are influencer Flavia Medrano, model Cassia Avila, executive Claudia Abbud and Silvana Dip. “We transformed customers into the face of our advertisement to reinforce their relationship with the brand and highlight the meaning of flowers. For each of the protagonists, the arrangement created by Flor em Vaso has a history of remarkable affection, which has been eternalized”, completes Alexandre Ravagnani, executive creative director at Repense.