The sanitary metal brand presents its new position and reinforces its line of water-saver products.
REPENSE signs the creation of the new integrated communication campaign of DOCOL, one of the biggest sanitary metal companies in Brazil.
The campaign inaugurates the brand’s new graphic identity, presents its new positioning “A Escolha Inteligente” (The Smart Choice) and highlights some of its products that ensure the conscious water-use, with highlight to Residencial Flex (turned to residential use) and DocolMatic (destined to public environments) lines, which provide an economy of up to 70% in water consumption.
These water-saver products, along with other actions, such as the creation of the blog www.docol.com.br/planetaagua/ show DOCOL concern with the environment and evidence sustainability as one of the main brand’s pillars.
The communication mix of this first campaign contemplates the addition in television, radio, adds in printed media, besides the new PDV outfit and external media.