WHAT WE DO

WE ACT AS A LEADING AGENCY OR SPECIALIZED AGENCY

We can act as a leading agency, orchestrating and executing all our customers' communication needs, or as a specialist agency, focused on a specific discipline, with emphasis on Digital Marketing and CRM.

WE BUILD AUTHENTIC AND MEMORABLE BRANDS.

We believe in the importance of synergy and integration of all brand contact points from the same identity and language. Despite the great overlap and even similarity that exists between some communication disciplines, we have organized them into 9 main groups:

BRANDING

Our branding work precedes all communication disciplines. It defines the purpose and positioning of the brand based on its history, essence, differentials and values.

  • What is the history and timing of your brand?
  • What values and beliefs have moved the founders?
  • Have the strengths and outstanding features been identified?
  • What is the purpose and/or positioning aimed?
  • What is the signature or slogan synthesizes that it?
  • Which territories should your brand operate in?

DESIGN

Derived from the Branding work, Design defines the language and aesthetics of the brand and influences all other communication disciplines.

  • Which name and logo will best represent your company?
  • Does your business need sub-brands? With what architecture?
  • What aesthetic and verbal rules would define the personality of your brand?
  • Which "Key Visual" can synthesize your identity?
  • How is it going in the mainstream media?

ADVERTISEMENT

Through campaigns that decode the positioning of brands (institutional) or present their products or offerings (marketing), advertising makes brands to be remembered and considered by people.

  • What are the communication goals?
  • Are institutional or marketing campaigns needed?
  • Which campaign line should you follow?
  • Which media strategy is right for your brand and budget?
  • How can your offline communication be integrated with your online communication?

DIRECT MARKETING/CRM

With the sprawl of new media and the explosion of social media, CRM structuring and Big Data intelligence have become critical to businesses.

  • What is the relationship strategy that best fits your goals?
  • Does your brand already have omnichannel vision?
  • Do you use offline media to generate online response (DRTV, for example)?
  • What relationship rules should your company implement?
  • How can you choose the ideal directed communication disciplines?
  • What creative assumptions will your CRM actions follow?

DIGITAL MARKETING/SOCIAL MEDIA

Consumers are one click away from brands' digital contact points: social networks, portals, websites, blogs and search engines. This new ecosystem must converge and have synergy with other communication disciplines.

  • What is the ideal digital ecosystem?
  • What are your branding and/or performance goals?
  • Social networks: where should you be present?
  • What creative assumptions will your digital actions follow?
  • How can you integrate your online and offline communication?

LIVE MARKETING/TRADE MARKETING

Although the world is increasingly digital, many experiences and consumer choices still happen in the face-to-face relationship, especially the point of sale. All these moments should express the essence of your brand in a sensorial and memorable way.

  • Which territories should your brand embrace: music? Sports? Culture? Others?
  • How to generate memorable experiences for your stakeholders?
  • Which incentive or relationship campaigns should you implement?
  • What fairs or events should you attend, sponsor or host?
  • What emerging technologies can or should your brand already use?
  • (virtual reality, augmented reality, gamification, among others)?
  • How can you integrate Live and Trade Marketing efforts with your digital strategy?

INTERNAL COMMUNICATION

A company's reputation is built from the inside out. The synchrony and engagement of the internal public with its purpose, values and strategic objectives have a leverage power.

  • How can you engage your team with its mission, vision and values?
  • What points of contact and communication disciplines should you explore in your relationship with your team?
  • Should you apply acknowledgement and/or incentive mechanisms?
  • How should you make internal communication an ally of your organizational culture?
  • How can you turn your associates into spokespersons for your brand?

RELATIONSHIP WITH STAKEHOLDERS

Brands that communicate strategically and ethically with their stakeholders, especially their influencers, achieve stronger and more stable reputation levels. It is necessary to be present at the most relevant moments of this journey, choosing with great discretion how and with whom to relate.

  • What are your main target audiences?
  • What are your communication goals with each of them?
  • What relationship strategy should you implement?
  • Which disciplines and relationship rules will bring the best result?
  • How can this relationship contribute to corporate reputation?

CAUSE MARKETING

Citizen brands committed to conscious capitalism will be increasingly prominent. Electing and supporting causes to which the brand makes a significant contribution brings significant reputation gain.

  • Does it make sense for your brand to invest in social and environmental initiatives?
  • What causes are aligned with your positioning?
  • What strategic and operational partners should you look for?
  • How can you properly communicate your engagement with a possible cause?
  • How should you engage your stakeholders with the causes your company has chosen?

Get inspired and rethink with us.

Receive our articles, news and campaigns
in your email and mobile.

Enviado! Mensagem enviada em sucesso!

Erro! Mensagem não enviada, tente novamente mais tarde.

SÃO PAULO

Waze

R. Girassol, 285 - 1° andar Vila Madalena - 05433-000 - São Paulo - SP - Brazil
+55 11 3097 3300

CONTACT US

RIO DE JANEIRO

Waze

R. Visconde de Piraja, 495, 11º andar Ipanema - 22410-002 - Rio de Janeiro - RJ - Brazil
+55 21 2540 6020

CONTACT US